Esther Overmars
Opinion
03 April 2024
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The concept or ‘purpose’ is ambivalent and poorly defined. In the past twenty years alone, 107 different definitions of purpose have been published in scientific publications. New academic research by strategist Esther Overmars, published by the Dutch research foundation SWOCC, brings much needed realism to the purpose debate. Ultimately, purpose is not about doing less harm to the world. It is a long-term strategy about actively wanting to improve the world.
